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Tips to increase sales through Financing
1. Figure out the rental payment before making the initial sales call by simply multiplying the equipment cost (pre-tax) by the published rate factor, and that will give you the monthly payment.
2. Introduce financing as a positive alternative every time you quote equipment. Don't wait until a capital expenditure has been turned down or until the customer asks for a finance option. Be proactive.
3. Compare monthly savings or increased income with monthly rental cost; sell new profit and savings generated by the equipment.
4. Reduce the cost to the lowest common denominator, i.e., cost per month, or day of operation.
5. Use financing to "trial close"; it may help uncover hidden customer objections.
6. Use the financing to build repeat business.
Advantages to the end user
Leasing provides 100% financing so the amount of cash needed up front is reduced
Leasing offers low monthly payments meaning you can acquire more advanced equipment
Fixed monthly payments remain unaffected by interest rate fluctuations
Bank lines of credit remain intact
Soft costs (i.e. training and installation) can be financed
Leasing protects you from technological obsolescence
Leasing is flexible - you are able to satisfy your tax needs
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